I was visiting my cousin in Toronto recently and anybody familiar with the Toronto subway knows the plethora of advertising which nearly wallpapers all surfaces. Most of the advertising was fairly standardly attempting, little by little, to instill various consumerist memes into my mind. However one ad stood out in my mind. It was a plain text poster for a credit and investment firm and it simply said:
“Rejoin the haves”
This is precisely the reason why capitalism as we practice it cannot succeed forever. So, according to this ad, the goal you and I strive for should not be to stop or reduce or ameliorate the gut-wrenching, nausiating inequality which characterises our society but rather is merely to change our position within it. Instead of being the oppressed and wishing to end all oppression, we ought to wish and hope and work for a time when we can be the oppressors.
This is a little bit like saying that the only real problem with spousal abuse is that I’m not the one who’s doing the beating.